The film has so far amassed mostly bad reviews. I am very involved with all the campaigns for my movies.” It’s nice to have people watch the movie and then have them talk about the storyteller. Sony declined to make Shyamalan available for an interview with The Associated Press for this story, but he told Moviefone “there’s such a specific expectation that comes with a name. “Together, we decided to focus our campaign on both the action and Will and Jaden given that `After Earth’ is an adventure story of a father and son.” “Night is, without a doubt, a world-class filmmaker who we were thrilled to team up with on this project,” said Jeff Blake, Sony’s worldwide marketing and distribution chairman, in a statement.
While Shyamalan’s name is the first to pop up in the credits at the conclusion of the Sony Pictures film, it’s been notably missing from trailers, TV commercials and marketing signage - a stark contrast to his previous films like “Unbreakable” and “Lady in the Water,” which were prominently billed as being “from writer-director M. Night Shyamalan film: Where is the prolific writer-director in the marketing of his latest work? “The Sixth Sense” filmmaker has seemingly been sidelined in the promotional efforts for “After Earth,” his sci-fi film opening Friday starring Will and Jaden Smith as a father and son stranded on an untamed earth. Night Shyamalan Missing From Film’s Marketing – The Mercury News Close Menu
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